Some people are trying to incite it to the point where it's
not a joke. Trying to get big food companies to advertise healthy foods just as much as they do the not-so-healthy foods, and are actually mentioning the potential possibility in the future of lawsuits and/or protests against food companies that sell products containing fat. I can just imagine the crowd of signs saying "Ban chocolate", "Down with fat!"
Oh my god, unhealthy eating habits don't kill people, CHOCOLATE KILLS PEOPLE! SUE! SUE! SUE!