Man with same name as anti-impotence drug
A Kent man is threatening to sue pharmaceutical company Eli Lilly because its new anti-impotence drug shares his surname.
Retired accountant Albert Cialis claims the arrival of the drug will destroy his and his family's credibility.
The company says the name Cialis is a play on words referring to the phrase "the sky's the limit" with ciel being the French for "sky".
Mr Cialis has begun a campaign to get the company to change the name of the new drug and has even contacted the British Medical Journal.
The Independent on Sunday says if he wins, it may cost Eli Lilly £1 million in the UK alone to rebrand in time for next year's launch.
Mr Cialis said: "We are horrified at this situation. It is like being called the Viagra family.
"There is likely to be ridicule and worse, especially for young members of the family and a burden for our young children, who can expect to be teased at school with consequent psychological damage," he added.
